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According to Stephen Duncan, head of people at The Access Group, emotional salary is the area of business that keeps employees happy. Employees are increasingly seeking out organisations where they feel their work is making a difference and feel connected to the organisation. The generation of younger employees is driven by purpose and considers an organisation’s impact on the environment, sustainability and good governance. Strategies to retain staff must take into account an organisation’s staff wellbeing priorities and the positive influence on the broader community in which they operate.

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