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The State Government has launched a new ‘Life Experience’ campaign, which aims to encourage Western Australians to develop the skills and confidence they need to successfully participate in the workforce.

The campaign targets participation in vocational education and training and the WA workforce by women, mature age workers and retirees re-entering the workforce, youth at risk, Aboriginal and Torres Strait Islander people, people from culturally diverse backgrounds and people with disability.

The campaign will feature a series of multi-media advertisements highlighting the value of life skills and experience in the workplace, while promoting the training, career and employment support that is available through WA’s Jobs and Skills Centres.

Media statement.

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